Created comprehensive design solutions for Herbal Magic, ensuring strong brand consistency across physical products and digital platforms. The work involved adapting creative concepts into high-volume assets across digital, ecommerce, packaging, and print channels.
Led the creative direction and packaging design for new product launches, including the complete conceptualization of the Kickstart Protein Drink box from the ground up, as well as the Garcinia supplement line. A primary focus was developing precise, bilingual packaging (English and French) specifically tailored for the Canadian market. The design strategy successfully balanced the brand's clean aesthetic with the complex regulatory and nutritional information required for bilingual compliance.
Designed promotional banners and visual imagery for the Shopify storefront, creating engaging digital assets tailored to enhance the online shopping experience.
Designed a high-volume variety of conversion-focused digital assets, promotional banners, and product mockups for targeted social media campaigns throughout the year, optimizing visual hierarchy and brand consistency across diverse seasonal promotions and performance marketing channels.
Created a variety of print materials, flyers, and promotional inserts for physical distribution outside of digital channels.
